Removing Backgrounds and Manipulating Layers in Adobe Express

In the video tutorial “Removing Backgrounds and Manipulating Layers in Adobe Express,” you will learn how to use background video removal to add text behind a person. This step-by-step tutorial covers the process of removing backgrounds from videos, adding shadows, manipulating layers, and using animated text templates to create visually stunning compositions. With the user-friendly tools in Adobe Express, even beginners can easily enhance their videos and optimize them for SEO. The tutorial also provides recommendations for other useful tools like Envato Elements and Canva, as well as tips on scheduling videos with SocialBee across different social media platforms. Get ready to take your video editing skills to the next level and unlock the full potential of video marketing!

In another short video tutorial, “How to Remove Background from Video and Use Layers to Create Interesting Videos,” the content creator shows you how to utilize Adobe Express to remove background from a video and create eye-catching compositions. The tutorial walks you through the process of splitting a video, adding backgrounds, manipulating layers, and using text templates to achieve desired effects. From adding shadows to applying animations, you will learn valuable tips to make your videos stand out. Discover the secrets of video editing with Adobe Express and take your content creation game to new heights!

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Removing Backgrounds in Adobe Express

If you’ve ever wanted to remove an unwanted background from a video, Adobe Express is here to help. This comprehensive tutorial will guide you through the process step by step, so you can achieve professional-looking results. Whether you’re a beginner or an experienced video editor, Adobe Express makes it easy to remove backgrounds and create stunning visuals.

Importing the video

To begin, open Adobe Express and import the video you wish to edit. The software supports a wide range of video file formats, making it versatile and user-friendly. You can easily import videos directly from your computer or from cloud storage, ensuring that you have access to your footage whenever you need it.

Selecting the subject

Once your video is imported, it’s time to select the subject you want to keep and remove the background. Adobe Express offers a variety of selection tools to choose from, including lasso, magic wand, and color range selection. Experiment with different tools to find the one that works best for your specific video and subject.

Using the background removal tool

Once you’ve selected the subject, Adobe Express provides a powerful background removal tool to help you seamlessly separate the subject from the background. Simply click on the background removal tool and watch as the software intelligently detects and removes the unwanted background. You’ll be amazed at how quickly and accurately Adobe Express can remove complex backgrounds.

Refining the selection

After using the background removal tool, you may need to refine the selection to ensure it’s precise and clean. Adobe Express offers various adjustment options, such as feathering, edge detection, and erasing, which allow you to fine-tune the selection and make it seamless. Take your time to carefully refine the selection, as this will play a crucial role in the final result of your video.

Applying the background replacement

Now that you have successfully removed the background, it’s time to replace it with a new one. Adobe Express provides a wide range of background options, including solid colors, gradients, and even custom images. Choose a background that complements the subject and the overall theme of your video. Be creative and experiment with different options until you find the perfect backdrop.

Adding Shadows and Manipulating Layers

Creating depth and dimension in your video can greatly enhance its visual appeal. Adobe Express offers powerful tools for adding shadows and manipulating layers, allowing you to take your video editing skills to the next level.

Creating a new layer

To begin, create a new layer in Adobe Express. This will serve as a separate space where you can add and manipulate elements without affecting the original video. By creating a new layer, you can experiment with different effects and adjustments without the fear of making irreversible changes.

Adjusting the opacity

Once you have created a new layer, you can adjust its opacity to achieve the desired effect. Lowering the opacity will make the layer more transparent, allowing the original video to show through. This can create interesting visual effects and add depth to your video.

Adding a drop shadow

To further enhance the depth and realism of your video, consider adding a drop shadow to the subject. Adobe Express offers a variety of options for creating drop shadows, including size, direction, and intensity. Experiment with different settings until you achieve the desired result.

Arranging layers

After adding the drop shadow, you may need to arrange the layers to ensure that the subject appears in front of the background. Adobe Express makes it easy to rearrange layers by simply dragging and dropping them in the desired order. Take your time to carefully position the layers, ensuring that the final composition is visually pleasing.

Merging layers

Once you are satisfied with the positioning of the layers, it’s time to merge them. Merging layers in Adobe Express combines them into a single layer, simplifying the editing process and reducing the file size. This step is especially useful if you have multiple layers and want to keep your project organized.

Removing Backgrounds and Manipulating Layers in Adobe Express

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Using Animated Text Templates

Text can be a powerful tool for conveying messages and engaging viewers. In Adobe Express, you can take your videos to the next level by adding animated text templates that captivate your audience.

Accessing the text templates

To begin, open the text templates library in Adobe Express. Here, you’ll find a wide range of pre-designed text templates that you can choose from. These templates are specifically designed to add dynamic and eye-catching text animations to your videos.

Choosing an animated text template

Once you have accessed the text templates library, browse through the available options and choose the template that best suits your video’s theme and style. From elegant and sophisticated to bold and energetic, there is a template for every type of video.

Customizing the text

After selecting a template, it’s time to customize the text according to your needs. Adobe Express allows you to easily change the text content, font, color, size, and other properties. Make sure that the text aligns with the overall message and design of your video.

Adjusting the timing and duration

To ensure that the animated text appears at the right moment, adjust the timing and duration of the text animation. Adobe Express provides intuitive controls that allow you to precisely set when the text animation starts and ends. Take your time to experiment with different timings to find the perfect match for your video.

Applying the animated text

Once you have customized the text and adjusted the timing, it’s time to apply the animated text to your video. Adobe Express makes it simple to add the text animation to a specific section of the video or have it displayed throughout the entire duration. Sit back and watch as the animated text brings your video to life.

Optimizing Videos for SEO

In today’s digital age, search engine optimization (SEO) is essential for reaching a wider audience and increasing the visibility of your videos. By optimizing your videos for SEO, you can ensure that they rank higher in search engine results and attract more viewers.

Understanding the importance of video SEO

Video SEO involves optimizing your video content to make it more discoverable by search engines. By implementing SEO techniques, you can increase the chances of your videos appearing on the first page of search results, thereby increasing their visibility and attracting more viewers.

Using relevant keywords in video titles and descriptions

One of the key aspects of video SEO is using relevant keywords in your video titles and descriptions. Conduct keyword research to identify popular search terms related to your video’s topic, and incorporate these keywords naturally into your titles and descriptions. This will improve the likelihood of your video being found by users searching for content like yours.

Including closed captions and subtitles

Closed captions and subtitles not only make your videos more accessible to viewers with hearing impairments, but they also contribute to video SEO. Search engines can crawl through captioned and subtitled content, which helps them understand the context and relevance of your videos. Be sure to add accurate and well-timed closed captions or subtitles to your videos to enhance their SEO.

Choosing appropriate video file formats

When it comes to video SEO, choosing the right file format is crucial. Some video file formats are more search engine-friendly than others, as they offer better compression, compatibility, and streaming capabilities. Opt for commonly supported formats such as MP4 or WebM to ensure that your videos load quickly and smoothly on different devices.

Optimizing video thumbnails

Video thumbnails serve as the first impression of your video and can greatly impact its click-through rate. To optimize your video thumbnails for SEO, choose visually appealing images that accurately represent the content of your videos. Use high-resolution images and consider adding text or graphics to make the thumbnail more enticing.

Removing Backgrounds and Manipulating Layers in Adobe Express

Enhancing Brand Presence

In today’s competitive digital landscape, establishing and maintaining a strong brand presence is crucial for success. Adobe Express offers various features and functionalities that can help you enhance your brand presence and make your videos more recognizable.

Choosing a consistent color scheme

Consistency is key when it comes to branding. Choose a color scheme that aligns with your brand identity and use it consistently throughout your videos. Adobe Express allows you to easily apply and adjust colors, ensuring that your videos reflect your brand’s unique visual identity.

Adding a logo or watermark

Including your logo or watermark in your videos is an effective way to enhance brand recognition. Adobe Express enables you to easily add your logo or watermark to your videos, further solidifying your brand presence and making your content easily identifiable.

Using branded intro and outro

Creating a branded intro and outro can leave a lasting impression on viewers. Adobe Express offers tools and features that allow you to easily create customized intros and outros, incorporating your brand elements such as logos, colors, and slogans. This consistency will help viewers associate your videos with your brand.

Ensuring high-quality audio

Audio quality plays a significant role in the overall viewer experience and can greatly impact how your brand is perceived. Adobe Express offers audio editing tools that allow you to improve the sound quality of your videos, ensuring that your brand’s message is delivered clearly and professionally.

Including brand messaging in the video

Lastly, don’t forget to incorporate your brand’s messaging into your videos. Whether it’s through voiceovers, on-screen text, or subtle product placements, make sure your videos convey your brand’s mission, values, and unique selling points. By doing so, you can build a strong connection with your audience and establish a memorable brand presence.

Increasing Audience Engagement

Engaging your audience is crucial for building a loyal following and encouraging viewers to take action. Adobe Express provides various features and techniques that can help you grab your audience’s attention and keep them engaged throughout your videos.

Creating visually appealing thumbnails

Thumbnails serve as a preview of your video and can significantly impact click-through rates. To increase audience engagement, create visually appealing thumbnails that accurately represent the content of your video. Use high-quality images, vibrant colors, and compelling graphics to capture the attention of potential viewers.

Adding interactive elements

Interactive elements, such as annotations, cards, and end screens, can greatly enhance audience engagement. Adobe Express offers features that allow you to add these interactive elements to your videos, enabling viewers to easily navigate to related content, subscribe to your channel, or participate in polls or quizzes. Use these features strategically to encourage audience interaction and keep viewers actively engaged.

Encouraging viewer comments and feedback

Engaging with your audience goes beyond the video itself. Encourage viewers to leave comments and provide feedback on your videos. Respond to comments in a timely and genuine manner, fostering a sense of community and connection. By actively engaging with your audience, you can build a loyal following and encourage viewers to share your content with others.

Using call-to-action overlays

Call-to-action overlays are powerful tools for driving specific actions from your viewers. Whether it’s to subscribe to your channel, visit your website, or purchase a product, call-to-action overlays prompt viewers to take desired actions. Adobe Express allows you to easily add and customize these overlays, enabling you to guide your audience towards the actions you want them to take.

Cross-promoting videos on different platforms

Increasing audience engagement extends beyond a single video or platform. Cross-promote your videos on different platforms, such as social media, your website, or through email newsletters. By reaching your audience through multiple channels, you can increase exposure, attract new viewers, and encourage existing viewers to explore more of your content.

Removing Backgrounds and Manipulating Layers in Adobe Express

Recommended Content Creation Tools

To further enhance your video editing and content creation process, here are some recommended tools and resources that can complement your workflow:

Using Envato Elements

Envato Elements is a subscription-based platform that provides an extensive library of templates, graphics, music, and other digital assets. From video templates to stock footage and images, Envato Elements offers a wide range of resources to help you take your videos to the next level.

Exploring Canva

Canva is a versatile graphic design software that allows you to create stunning visuals for your videos. With its intuitive drag-and-drop interface and a wide selection of pre-designed templates, Canva makes it easy to create eye-catching thumbnails, banners, and other graphical elements.

Utilizing other graphic design software

In addition to Canva, other graphic design software such as Adobe Photoshop and Illustrator can be valuable tools for creating custom graphics and visual elements for your videos. These software provide advanced editing capabilities and allow for more intricate designs and customization.

Finding royalty-free music

Music plays a crucial role in setting the tone and enhancing the overall viewer experience of your videos. Websites such as Epidemic Sound, AudioJungle, and PremiumBeat offer a wide range of royalty-free music tracks that you can use to add the perfect soundtrack to your videos.

Accessing stock footage and images

Stock footage and images are great resources to enhance your videos and add visual interest. Websites like Shutterstock, Getty Images, and Pixabay offer extensive libraries of high-quality stock footage and images that you can use to supplement your own footage and enhance the production value of your videos.

Step-by-Step Instructions

Now that we’ve covered the different aspects of using Adobe Express to create professional-looking videos, let’s dive into the step-by-step instructions for using the software effectively:

Starting Adobe Express

  1. Open Adobe Express on your computer.
  2. If prompted, sign in to your Adobe account or create a new one.
  3. Familiarize yourself with the user interface and layout of Adobe Express.

Importing the video file

  1. Click on the “Import” button or navigate to the “File” menu and choose “Import” to open the import dialog.
  2. Select the video file you want to edit and click “Okay” or “Open.”
  3. Wait for the video to finish importing into Adobe Express.

Removing the background

  1. Navigate to the “Editing” or “Effects” tab.
  2. Locate the background removal tool and select it.
  3. Use the tool to draw around the edges of the subject you want to keep.
  4. Once you have completed the selection, click on the “Remove Background” button.
  5. Adobe Express will analyze the video and remove the background accordingly.

Adding shadows and manipulating layers

  1. Create a new layer by clicking on the “New Layer” button or navigating to the “Layer” menu and selecting “New Layer.”
  2. Adjust the opacity of the new layer by moving the opacity slider or entering a specific value.
  3. Add a drop shadow to the subject by navigating to the “Effects” or “Layer Styles” menu and selecting “Drop Shadow.”
  4. Customize the drop shadow settings to achieve the desired effect.
  5. Arrange the layers by dragging and dropping them in the desired order.

Applying animated text

  1. Navigate to the “Text” or “Titles” tab in Adobe Express.
  2. Browse through the available animated text templates and select one that suits your video.
  3. Customize the text content, font, color, size, and other properties.
  4. Adjust the timing and duration of the text animation to align with the video’s pacing.
  5. Apply the animated text to the desired section of the video or throughout the entire duration.

Optimizing for SEO and enhancing brand presence

  1. Understand the importance of video SEO and branding, as discussed earlier in this article.
  2. Use relevant keywords in your video titles and descriptions to improve search engine discoverability.
  3. Include closed captions or subtitles to enhance accessibility and SEO.
  4. Choose appropriate video file formats for better compression and compatibility.
  5. Enhance your brand presence by choosing a consistent color scheme, adding a logo or watermark, using branded intros and outros, ensuring high-quality audio, and incorporating brand messaging in your videos.

Increasing audience engagement

  1. Create visually appealing thumbnails that accurately represent your video’s content.
  2. Add interactive elements such as annotations, cards, and end screens to keep viewers engaged.
  3. Encourage viewer comments and feedback to foster a sense of community.
  4. Use call-to-action overlays strategically to drive specific actions from your audience.
  5. Cross-promote your videos on different platforms to expand your reach and attract new viewers.

Exporting and saving the final video

  1. Once you are satisfied with the editing and enhancements, navigate to the “Export” or “Save” option in Adobe Express.
  2. Choose the desired video file format and resolution for the exported video.
  3. Select the destination folder or cloud storage location to save the video.
  4. Click on the “Export” or “Save” button to begin the export process.
  5. Wait for Adobe Express to complete the exporting and saving process.

Additional Resources

To further explore the world of video editing and content creation, here are some additional resources that you may find helpful:

  • Links to the content creator’s stores: [Insert relevant links here]
  • Social media accounts for further exploration: [Insert relevant social media account handles]
  • Additional video tutorials and guides: [Insert recommended video tutorial resources]
  • Relevant blog posts and articles: [Insert relevant blog post and article resources]
  • Recommended books and courses: [Insert recommended books and courses related to video editing and content creation]


In this comprehensive tutorial, we have explored various aspects of using Adobe Express to remove backgrounds, manipulate layers, add animated text, optimize videos for SEO, enhance brand presence, and increase audience engagement. By following these step-by-step instructions and utilizing the recommended tools and resources, you can take your video editing skills to the next level and create visually stunning and engaging content. Appreciate the insights and recommendations shared in this tutorial, and happy video editing!

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